{"id":369,"date":"2026-04-08T14:25:20","date_gmt":"2026-04-08T02:25:20","guid":{"rendered":"https:\/\/geckogullydemos.com\/bloom\/?p=369"},"modified":"2026-04-08T14:27:08","modified_gmt":"2026-04-08T02:27:08","slug":"hair-treatments-timaru","status":"publish","type":"post","link":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/","title":{"rendered":"What Treatments Help Protect Hair During Colouring?"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-369\" data-postid=\"369\" class=\"themify_builder_content themify_builder_content-369 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_vant587 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_g4ok587 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_9us3464   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>If you\u2019re considering <a href=\"https:\/\/geckogullydemos.com\/bloom\/our-services\/hair-colouring\/\" data-internallinksmanager029f6b8e52c=\"21\" title=\"Hair Colouring\">colour<\/a> services, it\u2019s worth understanding how <strong>hair <a href=\"https:\/\/geckogullydemos.com\/bloom\/our-services\/hair-treatments-timaru-2\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Hair Treatments\">treatments<\/a> in <a href=\"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-colouring-timaru\/\" data-internallinksmanager029f6b8e52c=\"22\" title=\"How Much Does Hair Colouring Cost at a Hairdresser in Timaru?\">Timaru<\/a><\/strong> can help protect your hair during the process. Colouring, especially lightening, can put stress on the hair, so the right treatment can make a noticeable difference to both the result and the condition afterwards.<\/p><p>Many treatments can be added during or after a colour service to support strength, moisture, and long-term hair health.<\/p><h2>Why Hair Colour Can Stress the Hair<\/h2><p>Hair colouring works by opening the hair cuticle so colour can be deposited or lifted. This process can reduce moisture and weaken the internal structure of the hair, particularly with <a href=\"https:\/\/geckogullydemos.com\/bloom\/faqs\/blonde-hair-care-timaru\/\" data-internallinksmanager029f6b8e52c=\"16\" title=\"How Can Coloured or Blonde Hair Be Looked After Between Appointments?\">blonde<\/a> or lightening services.<\/p><p>Without support, this can lead to:<\/p><ul><li>Dryness and rough texture<\/li><li>Increased breakage<\/li><li>Faster colour fade<\/li><\/ul><p>This is why many salons recommend adding a treatment alongside colour services.<\/p><h2>Conditioning vs Bond-Building Treatments<\/h2><p>There are two main types of treatments used during colour services, and they serve different purposes.<\/p><p><strong>Conditioning treatments<\/strong> focus on restoring moisture and smoothing the outer layer of the hair. These are helpful for improving softness and shine.<\/p><p><strong>Bond-building treatments<\/strong> work deeper within the hair structure. They help strengthen the internal bonds that can be affected during colouring, especially when lightening the hair.<\/p><p>Both types of treatment can be used together, depending on your hair\u2019s needs.<\/p><h2>What Is Keune Bond Fusion?<\/h2><p>Keune Bond Fusion is a bond-building treatment designed to protect and strengthen hair during chemical services such as colouring or bleaching.<\/p><p>It works by reinforcing the internal structure of the hair while the colour is processing, helping to reduce damage and maintain strength.<\/p><p>This type of treatment is especially useful for:<\/p><ul><li>Blonde and <a href=\"https:\/\/geckogullydemos.com\/bloom\/faqs\/balayage-timaru\/\" data-internallinksmanager029f6b8e52c=\"17\" title=\"Is Balayage Lower Maintenance Than Foils?\">balayage<\/a> services<\/li><li>Lightening darker hair<\/li><li>Hair that has already been coloured or processed<\/li><\/ul><p>It can be applied as part of the colour service or as an additional treatment.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module template_part -->\n<div  class=\"module module-layout-part tb_imut368 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-311 themify_builder not_editable_builder in_the_loop\" data-postid=\"311\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_syr6747 tf_w\">\n                        <div class=\"row_inner col_align_middle tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_ej1z747 first\">\n                    <!-- module template_part -->\n<div  class=\"module module-layout-part tb_k0bp140 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-295 themify_builder not_editable_builder in_the_loop\" data-postid=\"295\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_wwox850 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_4xlj850 first\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_z3ta406 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/bookings.gettimely.com\/bloomhairstudio2\/bb\/book\" class=\"ui builder_button tf_in_flx orange\" target=\"_blank\" rel=\"noopener\">\n                                                Book Timaru Appointment                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part --><!-- module template_part -->\n<div  class=\"module module-layout-part tb_pblb564 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-301 themify_builder not_editable_builder in_the_loop\" data-postid=\"301\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_m4hg306 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_dg66322 first\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_jwqw661 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/kuene.com\" class=\"ui builder_button tf_in_flx orange\" target=\"_blank\" rel=\"noopener\">\n                                                Shop Professional Hair Care                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_8wx063 last\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_zm7m179 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"tel:+6436886103\" class=\"ui builder_button tf_in_flx tb_default_color\" target=\"_blank\" rel=\"noopener\">\n                                                Call Timaru Salon (03 688 6103)                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part --><!-- module text -->\n<div  class=\"module module-text tb_ng7a224   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>What Are Malibu Treatments and When Are They Used?<\/h2><p>Malibu treatments are designed to remove build-up and improve how colour interacts with the hair. They are often used before or alongside colour services.<\/p><p>Different Malibu treatments target specific concerns:<\/p><ul><li><strong>Crystal Gel Treatment<\/strong> \u2013 removes product and mineral build-up<\/li><li><strong>Hard Water Treatment<\/strong> \u2013 helps with mineral deposits from water<\/li><li><strong>Blonde Rehab Treatment<\/strong> \u2013 supports the condition of lightened hair<\/li><\/ul><p>These treatments are particularly useful if your hair has been exposed to hard water, product build-up, or previous colour that may affect the new result.<\/p><h2>Why Add a Treatment to a Colour Service?<\/h2><p>Adding a treatment during a colour <a href=\"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-colour-appointment-time-timaru\/\" data-internallinksmanager029f6b8e52c=\"19\" title=\"How Long Does a Hair Colour Appointment Take?\">appointment<\/a> helps support the hair while it is most vulnerable.<\/p><p>Benefits can include:<\/p><ul><li>Improved hair strength during processing<\/li><li>Better colour retention<\/li><li>Smoother, more manageable hair after the service<\/li><\/ul><p>Many treatments can be added as a short step within the appointment, without significantly increasing the overall time.<\/p><h2>Choosing the Right Treatment for Your Hair<\/h2><p>The right treatment depends on your hair\u2019s current condition and the type of colour service you\u2019re having.<\/p><ul><li>Choose <strong>conditioning treatments<\/strong> for dryness and softness<\/li><li>Choose <strong>bond-building treatments<\/strong> for strength and protection<\/li><li>Choose <strong>Malibu treatments<\/strong> if build-up or water minerals are a concern<\/li><\/ul><p>A professional recommendation at the time of your appointment can help match the treatment to your hair and ensure the best possible result.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module template_part -->\n<div  class=\"module module-layout-part tb_29xs696 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-311 themify_builder not_editable_builder in_the_loop\" data-postid=\"311\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_syr6747 tf_w\">\n                        <div class=\"row_inner col_align_middle tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_ej1z747 first\">\n                    <!-- module template_part -->\n<div  class=\"module module-layout-part tb_k0bp140 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-295 themify_builder not_editable_builder in_the_loop\" data-postid=\"295\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_wwox850 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_4xlj850 first\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_z3ta406 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/bookings.gettimely.com\/bloomhairstudio2\/bb\/book\" class=\"ui builder_button tf_in_flx orange\" target=\"_blank\" rel=\"noopener\">\n                                                Book Timaru Appointment                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part --><!-- module template_part -->\n<div  class=\"module module-layout-part tb_pblb564 \">\n    <div class=\"tb_layout_part_wrap tf_w\"><!--themify_builder_content-->\n    <div  class=\"themify_builder_content themify_builder_content-301 themify_builder not_editable_builder in_the_loop\" data-postid=\"301\">\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_m4hg306 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_dg66322 first\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_jwqw661 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/kuene.com\" class=\"ui builder_button tf_in_flx orange\" target=\"_blank\" rel=\"noopener\">\n                                                Shop Professional Hair Care                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_8wx063 last\">\n                    <!-- module buttons -->\n<div  class=\"module module-buttons tb_zm7m179 buttons-horizontal solid  xlarge rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"tel:+6436886103\" class=\"ui builder_button tf_in_flx tb_default_color\" target=\"_blank\" rel=\"noopener\">\n                                                Call Timaru Salon (03 688 6103)                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n        <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n<!--\/themify_builder_content--><\/div>\n<\/div>\n<!-- \/module template_part -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Hair treatments Timaru guide: protecting hair during colouring, including bond-building, conditioning &#038; Malibu treatments for better results.<\/p>\n","protected":false},"author":1,"featured_media":105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faqs","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Treatments Help 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Studio","isPartOf":{"@id":"https:\/\/geckogullydemos.com\/bloom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/#primaryimage"},"image":{"@id":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/#primaryimage"},"thumbnailUrl":"https:\/\/geckogullydemos.com\/bloom\/wp-content\/uploads\/2026\/01\/lotus.png","datePublished":"2026-04-08T02:25:20+00:00","dateModified":"2026-04-08T02:27:08+00:00","author":{"@id":"https:\/\/geckogullydemos.com\/bloom\/#\/schema\/person\/0b76846c43decc868673955ee3ba07ad"},"description":"Hair treatments Timaru guide: protecting hair during colouring, including bond-building, conditioning & Malibu treatments for better results.","breadcrumb":{"@id":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/#primaryimage","url":"https:\/\/geckogullydemos.com\/bloom\/wp-content\/uploads\/2026\/01\/lotus.png","contentUrl":"https:\/\/geckogullydemos.com\/bloom\/wp-content\/uploads\/2026\/01\/lotus.png","width":214,"height":146},{"@type":"BreadcrumbList","@id":"https:\/\/geckogullydemos.com\/bloom\/faqs\/hair-treatments-timaru\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/geckogullydemos.com\/bloom\/"},{"@type":"ListItem","position":2,"name":"What Treatments Help Protect Hair During Colouring?"}]},{"@type":"WebSite","@id":"https:\/\/geckogullydemos.com\/bloom\/#website","url":"https:\/\/geckogullydemos.com\/bloom\/","name":"Bloom Hair Studio","description":"Hairdresser Timaru","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/geckogullydemos.com\/bloom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Person","@id":"https:\/\/geckogullydemos.com\/bloom\/#\/schema\/person\/0b76846c43decc868673955ee3ba07ad","name":"christine","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/secure.gravatar.com\/avatar\/b22ad2c5c91ef36f183c88e504865f154a845cc8dab540896738e72f5e4f13fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b22ad2c5c91ef36f183c88e504865f154a845cc8dab540896738e72f5e4f13fe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b22ad2c5c91ef36f183c88e504865f154a845cc8dab540896738e72f5e4f13fe?s=96&d=mm&r=g","caption":"christine"},"sameAs":["https:\/\/geckogullydemos.com\/bloom"],"url":"https:\/\/geckogullydemos.com\/bloom\/author\/christine\/"}]}},"builder_content":"<p>If you\u2019re considering colour services, it\u2019s worth understanding how <strong>hair treatments in Timaru<\/strong> can help protect your hair during the process. Colouring, especially lightening, can put stress on the hair, so the right treatment can make a noticeable difference to both the result and the condition afterwards.<\/p><p>Many treatments can be added during or after a colour service to support strength, moisture, and long-term hair health.<\/p><h2>Why Hair Colour Can Stress the Hair<\/h2><p>Hair colouring works by opening the hair cuticle so colour can be deposited or lifted. This process can reduce moisture and weaken the internal structure of the hair, particularly with blonde or lightening services.<\/p><p>Without support, this can lead to:<\/p><ul><li>Dryness and rough texture<\/li><li>Increased breakage<\/li><li>Faster colour fade<\/li><\/ul><p>This is why many salons recommend adding a treatment alongside colour services.<\/p><h2>Conditioning vs Bond-Building Treatments<\/h2><p>There are two main types of treatments used during colour services, and they serve different purposes.<\/p><p><strong>Conditioning treatments<\/strong> focus on restoring moisture and smoothing the outer layer of the hair. These are helpful for improving softness and shine.<\/p><p><strong>Bond-building treatments<\/strong> work deeper within the hair structure. They help strengthen the internal bonds that can be affected during colouring, especially when lightening the hair.<\/p><p>Both types of treatment can be used together, depending on your hair\u2019s needs.<\/p><h2>What Is Keune Bond Fusion?<\/h2><p>Keune Bond Fusion is a bond-building treatment designed to protect and strengthen hair during chemical services such as colouring or bleaching.<\/p><p>It works by reinforcing the internal structure of the hair while the colour is processing, helping to reduce damage and maintain strength.<\/p><p>This type of treatment is especially useful for:<\/p><ul><li>Blonde and balayage services<\/li><li>Lightening darker hair<\/li><li>Hair that has already been coloured or processed<\/li><\/ul><p>It can be applied as part of the colour service or as an additional treatment.<\/p>\n<h2>What Are Malibu Treatments and When Are They Used?<\/h2><p>Malibu treatments are designed to remove build-up and improve how colour interacts with the hair. They are often used before or alongside colour services.<\/p><p>Different Malibu treatments target specific concerns:<\/p><ul><li><strong>Crystal Gel Treatment<\/strong> \u2013 removes product and mineral build-up<\/li><li><strong>Hard Water Treatment<\/strong> \u2013 helps with mineral deposits from water<\/li><li><strong>Blonde Rehab Treatment<\/strong> \u2013 supports the condition of lightened hair<\/li><\/ul><p>These treatments are particularly useful if your hair has been exposed to hard water, product build-up, or previous colour that may affect the new result.<\/p><h2>Why Add a Treatment to a Colour Service?<\/h2><p>Adding a treatment during a colour appointment helps support the hair while it is most vulnerable.<\/p><p>Benefits can include:<\/p><ul><li>Improved hair strength during processing<\/li><li>Better colour retention<\/li><li>Smoother, more manageable hair after the service<\/li><\/ul><p>Many treatments can be added as a short step within the appointment, without significantly increasing the overall time.<\/p><h2>Choosing the Right Treatment for Your Hair<\/h2><p>The right treatment depends on your hair\u2019s current condition and the type of colour service you\u2019re having.<\/p><ul><li>Choose <strong>conditioning treatments<\/strong> for dryness and softness<\/li><li>Choose <strong>bond-building treatments<\/strong> for strength and protection<\/li><li>Choose <strong>Malibu treatments<\/strong> if build-up or water minerals are a concern<\/li><\/ul><p>A professional recommendation at the time of your appointment can help match the treatment to your hair and ensure the best possible result.<\/p>","_links":{"self":[{"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":4,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":373,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/posts\/369\/revisions\/373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/media\/105"}],"wp:attachment":[{"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geckogullydemos.com\/bloom\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}