{"id":645,"date":"2025-09-09T12:15:49","date_gmt":"2025-09-09T00:15:49","guid":{"rendered":"https:\/\/pervinderdavieslaw.co.nz\/?p=645"},"modified":"2026-03-05T13:28:44","modified_gmt":"2026-03-05T00:28:44","slug":"remote-alcohol-sales-in-new-zealand-same-rules-new-challenges","status":"publish","type":"post","link":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/","title":{"rendered":"Remote Alcohol Sales: Same Rules, New Challenges"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-645\" data-postid=\"645\" class=\"themify_builder_content themify_builder_content-645 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_afac949 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_byab950 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_7asi343   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p id=\"ember1192\" class=\"ember-view reader-text-block__paragraph\">Remote sales of alcohol are not new in New Zealand. They\u2019ve been part of the <em>Sale and Supply of Alcohol Act 2012<\/em> for years, covering purchases made without face-to-face interaction\u2014through websites, phone orders, or mail subscriptions.<\/p><p id=\"ember1193\" class=\"ember-view reader-text-block__paragraph\">What has changed is how alcohol is delivered. Platforms like Uber Eats and DoorDash have made it possible to get a bottle of wine or a six-pack with the same ease as a takeaway meal. This convenience is good for consumers, but it adds new challenges for licensees. The rules haven\u2019t changed, but the risks have.<\/p><p id=\"ember1194\" class=\"ember-view reader-text-block__paragraph\">And with the festive season fast approaching\u2014yes, it\u2019s only September but Christmas will be here before we know it\u2014remote sales and deliveries are set to increase. That makes now the right time for businesses to make sure their systems are robust, compliant, and ready for the busiest time of year.<\/p><h3 id=\"ember1195\" class=\"ember-view reader-text-block__heading-3\">Who Can Sell Alcohol Remotely?<\/h3><p id=\"ember1196\" class=\"ember-view reader-text-block__paragraph\">Any off-licence holder can sell alcohol remotely, either by:<\/p><ul><li>Holding a<strong> Section 40 endorsement<\/strong> (for businesses that only sell remotely, such as wineries or online-only retailers), or<\/li><li>Operating as a <strong>general off-licence<\/strong> (like a supermarket or bottle store) that sells both in-store and remotely.<\/li><\/ul><h3 id=\"ember1198\" class=\"ember-view reader-text-block__heading-3\">Key Requirements for Remote Sellers<\/h3><p id=\"ember1199\" class=\"ember-view reader-text-block__paragraph\">Whether selling direct or via a delivery partner, the same obligations apply:<\/p><ul><li><strong>Delivery Restrictions<\/strong> \u2013 No alcohol deliveries are allowed between 11pm\u20136am, or on Good Friday, Christmas Day, or before 1pm on Anzac Day. Easter Sunday deliveries are only allowed for wine made on-site.<\/li><li><strong>Age Verification<\/strong> \u2013 Reasonable steps must be taken to confirm both the buyer and the recipient are 18+. That means checks at the point of sale <em>and<\/em>at the point of delivery.<\/li><li><strong>Licence Visibility<\/strong> \u2013 The licence holder\u2019s details (name, number, expiry date, and a copy of the licence) must be clearly displayed online and on receipts.<\/li><li><strong>Advertising Rules<\/strong> \u2013 Promotions must not encourage excessive drinking, target minors, or suggest alcohol is free. Discounts of 25% or more are restricted unless part of approved catalogues.<\/li><\/ul><h3 id=\"ember1201\" class=\"ember-view reader-text-block__heading-3\">Responsibilities in Today\u2019s Delivery Landscape<\/h3><p id=\"ember1202\" class=\"ember-view reader-text-block__paragraph\">With third-party delivery platforms in the mix, extra care is needed:<\/p><p id=\"ember1203\" class=\"ember-view reader-text-block__paragraph\">\u2705 <strong>Robust ID checks<\/strong>\u2013 Delivery drivers must refuse handover if the recipient looks under 25 and cannot show valid ID.<\/p><p id=\"ember1204\" class=\"ember-view reader-text-block__paragraph\">\u2705 <strong>Safe delivery practices<\/strong>\u2013 Alcohol should never be left unattended at the door.<\/p><p id=\"ember1205\" class=\"ember-view reader-text-block__paragraph\">\u2705 <strong>Oversight of partners<\/strong> \u2013 The licence holder remains legally responsible, even when using Uber Eats, DoorDash, or others. Training, monitoring, and clear procedures are essential.<\/p><h3 id=\"ember1206\" class=\"ember-view reader-text-block__heading-3\">Why This Matters<\/h3><p id=\"ember1207\" class=\"ember-view reader-text-block__paragraph\">Remote alcohol sales are here to stay. They expand reach for businesses and offer convenience to consumers\u2014but if not managed properly, they can create real harm.<\/p><p id=\"ember1208\" class=\"ember-view reader-text-block__paragraph\">The principle is simple: convenience must never outweigh compliance. Businesses that put responsibility first will meet the law, protect communities, and build trust with customers and regulators. Those that don\u2019t risk fines, licence loss, and reputational damage.<\/p><p id=\"ember1209\" class=\"ember-view reader-text-block__paragraph\">My perspective? The law may be the same, but delivery models have evolved. Success now depends on proactive responsibility\u2014because safe, compliant systems protect not just customers, but the long-term credibility of the industry.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Remote alcohol sales aren\u2019t new, but Uber Eats, DoorDash, and other platforms have made deliveries faster than ever.<\/p>\n","protected":false},"author":2,"featured_media":631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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Pervinder Davies Law","isPartOf":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/#website"},"primaryImageOfPage":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/#primaryimage"},"image":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2025\/08\/Bar-scene.jpg","datePublished":"2025-09-09T00:15:49+00:00","dateModified":"2026-03-05T00:28:44+00:00","description":"An article providing helpful tips for businesses carrying out remote alcohol sales to make sure they operate in compliance with the law.","breadcrumb":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/#primaryimage","url":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2025\/08\/Bar-scene.jpg","contentUrl":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2025\/08\/Bar-scene.jpg","width":451,"height":301},{"@type":"BreadcrumbList","@id":"https:\/\/geckogullydemos.com\/pervinder\/blog\/remote-alcohol-sales-in-new-zealand-same-rules-new-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/geckogullydemos.com\/pervinder\/"},{"@type":"ListItem","position":2,"name":"Remote Alcohol Sales: Same Rules, New Challenges"}]},{"@type":"WebSite","@id":"https:\/\/geckogullydemos.com\/pervinder\/#website","url":"https:\/\/geckogullydemos.com\/pervinder\/","name":"Pervinder Davies Law","description":"Alcohol Licensing Specialist Lawyer, New Zealand","publisher":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/#\/schema\/person\/a17d59d5ad46395c6c3ae93dfeccf481"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/geckogullydemos.com\/pervinder\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":["Person","Organization"],"@id":"https:\/\/geckogullydemos.com\/pervinder\/#\/schema\/person\/a17d59d5ad46395c6c3ae93dfeccf481","name":"Pervinder Davies","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2024\/06\/Pervinder_logo_transparent.png","url":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2024\/06\/Pervinder_logo_transparent.png","contentUrl":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2024\/06\/Pervinder_logo_transparent.png","width":4000,"height":745,"caption":"Pervinder Davies"},"logo":{"@id":"https:\/\/geckogullydemos.com\/pervinder\/wp-content\/uploads\/2024\/06\/Pervinder_logo_transparent.png"},"sameAs":["https:\/\/www.facebook.com\/pervinder.kaur1"],"url":"https:\/\/geckogullydemos.com\/pervinder\/author\/pervinder\/"}]}},"builder_content":"<p id=\"ember1192\">Remote sales of alcohol are not new in New Zealand. They\u2019ve been part of the <em>Sale and Supply of Alcohol Act 2012<\/em> for years, covering purchases made without face-to-face interaction\u2014through websites, phone orders, or mail subscriptions.<\/p><p id=\"ember1193\">What has changed is how alcohol is delivered. Platforms like Uber Eats and DoorDash have made it possible to get a bottle of wine or a six-pack with the same ease as a takeaway meal. This convenience is good for consumers, but it adds new challenges for licensees. The rules haven\u2019t changed, but the risks have.<\/p><p id=\"ember1194\">And with the festive season fast approaching\u2014yes, it\u2019s only September but Christmas will be here before we know it\u2014remote sales and deliveries are set to increase. That makes now the right time for businesses to make sure their systems are robust, compliant, and ready for the busiest time of year.<\/p><h3 id=\"ember1195\">Who Can Sell Alcohol Remotely?<\/h3><p id=\"ember1196\">Any off-licence holder can sell alcohol remotely, either by:<\/p><ul><li>Holding a<strong> Section 40 endorsement<\/strong> (for businesses that only sell remotely, such as wineries or online-only retailers), or<\/li><li>Operating as a <strong>general off-licence<\/strong> (like a supermarket or bottle store) that sells both in-store and remotely.<\/li><\/ul><h3 id=\"ember1198\">Key Requirements for Remote Sellers<\/h3><p id=\"ember1199\">Whether selling direct or via a delivery partner, the same obligations apply:<\/p><ul><li><strong>Delivery Restrictions<\/strong> \u2013 No alcohol deliveries are allowed between 11pm\u20136am, or on Good Friday, Christmas Day, or before 1pm on Anzac Day. Easter Sunday deliveries are only allowed for wine made on-site.<\/li><li><strong>Age Verification<\/strong> \u2013 Reasonable steps must be taken to confirm both the buyer and the recipient are 18+. That means checks at the point of sale <em>and<\/em>at the point of delivery.<\/li><li><strong>Licence Visibility<\/strong> \u2013 The licence holder\u2019s details (name, number, expiry date, and a copy of the licence) must be clearly displayed online and on receipts.<\/li><li><strong>Advertising Rules<\/strong> \u2013 Promotions must not encourage excessive drinking, target minors, or suggest alcohol is free. Discounts of 25% or more are restricted unless part of approved catalogues.<\/li><\/ul><h3 id=\"ember1201\">Responsibilities in Today\u2019s Delivery Landscape<\/h3><p id=\"ember1202\">With third-party delivery platforms in the mix, extra care is needed:<\/p><p id=\"ember1203\">\u2705 <strong>Robust ID checks<\/strong>\u2013 Delivery drivers must refuse handover if the recipient looks under 25 and cannot show valid ID.<\/p><p id=\"ember1204\">\u2705 <strong>Safe delivery practices<\/strong>\u2013 Alcohol should never be left unattended at the door.<\/p><p id=\"ember1205\">\u2705 <strong>Oversight of partners<\/strong> \u2013 The licence holder remains legally responsible, even when using Uber Eats, DoorDash, or others. Training, monitoring, and clear procedures are essential.<\/p><h3 id=\"ember1206\">Why This Matters<\/h3><p id=\"ember1207\">Remote alcohol sales are here to stay. They expand reach for businesses and offer convenience to consumers\u2014but if not managed properly, they can create real harm.<\/p><p id=\"ember1208\">The principle is simple: convenience must never outweigh compliance. Businesses that put responsibility first will meet the law, protect communities, and build trust with customers and regulators. Those that don\u2019t risk fines, licence loss, and reputational damage.<\/p><p id=\"ember1209\">My perspective? The law may be the same, but delivery models have evolved. Success now depends on proactive responsibility\u2014because safe, compliant systems protect not just customers, but the long-term credibility of the industry.<\/p>","_links":{"self":[{"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":7,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/posts\/645\/revisions\/701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geckogullydemos.com\/pervinder\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}